NEW
Now accepting projects for Winter 2026
OVERVIEW
A rebrand for the foundation championing Black talent in film and television, from a doorway-inspired logo suite to the identity for its Sundance Film Festival 2023 presence.
The Challenge
The Approach
The Blackhouse Foundation champions Black voices in the industry and needed an identity that matched the weight of that mission, one that was bold and flexible enough for social media, event materials and milestone celebrations.
With Viberie Creative Studio, I designed a logo suite built on a minimalist house motif that doubles as a doorway: a primary mark, an alternate and an anniversary version. I paired it with a blue, red and purple palette and Founders Grotesk, then extended it into the Sundance 2023 poster, Eventbrite banner and panel discussion templates.
BRAND ELEMENTS
The System
LOGO
New Logo Suite: Our rebranding efforts yielded a refreshed suite of logos that balance legacy and innovation, including:
Primary Full + Primary Full Alternative + Anniversary Logo
COLOR PALETTE
The color palette, composed of authoritative blue, energetic red, and inspirational purple, was carefully chosen to depict the foundation's dynamic and multifaceted community.
TYPOGRAPHY
Founders Grotesk Bold was selected for its modern yet timeless appeal, reflecting the foundation’s role as both a pioneer and a mainstay in the creative industry.
Brand Usage
Main Sundance Festival Event Poster
Panel Backdrop| Photo courtesy of Blackhouse Foundation
Digial Campaign Design