NEW
Now accepting projects for Winter 2026
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SELECTED WORK / BRAND + WEB
Center for Sustainable Leadership
CLIENT
Center for Sustainable Leadership
SERVICES
Brand Identity, Logo Design, Brand Guidelines, Website Design, Website Build
INDUSTRY
Leadership Consulting / Education + Nonprofit
YEAR
2026
A full brand and website for the consultancy that helps boards and leaders sustain people, roles and mission through every transition.
OVERVIEW
There is no sustainable impact without sustainable leadership. The website had to make that case in a few clicks.
The Challenge
The Approach
Since 2019, CSL has worked with schools, nonprofits and mission-driven organizations in more than 30 states on succession planning, governance and executive support. Its offerings had grown, and so had the questions a busy board chair has before reaching out. The site needed to build trust fast, help visitors choose the right service, and turn interest into a conversation.
We designed the CSL brand from the ground up: a mark of four interconnected figures meeting at a spark, a teal and lime palette, and a type system, all documented in a brand guide. I then built the website in Squarespace from CSL's blueprint, moving visitors from credibility to offerings to a discovery call. Services are grouped by need, a plain-language How It Works section answers common questions, and a guided Get Started form replaces a pricing page.
Homepage
How it works
Who we support
WHAT I BUILT
The Work
BRAND
Logo and brand guidelines
Primary and secondary lockups, a solo brandmark, outline and dark versions, color scales and typography rules.
WEBSITE
Site design and Build
A clear path from first visit to a discovery call: Offerings, How It Works, Resources and Get Started.
OFFERINGS
Offerings hub
Succession, governance, capacity building and evaluation, grouped so a board chair can find the right path fast.
TEMPLATE
Offering detail pages
One repeatable page structure for every service: who it is for, outcomes, deliverables and what happens next.
CONVERSION
Get Started
A guided intake that replaces a pricing page, with a simple three step path from form to discovery call to proposal.
BRAND ELEMENTS
The System
Fortitude Teal
#1B5E5A
Primary. Strength, trust, intentional leadership.
Grounded Ivory
#F5F3EE
Clean, warm off-white.
HEADINGS
Mantrope Bold
Cultivate Green
#3A9C6A
Growth and forward motion.
ACCENT
Instrument Sans Italic
Spark Lime
#E6E786
The accent and heart of the mark.
Clarity Mint
#C6E8E0
Calm backgrounds and room to breathe.
BODY
Inter Regular
Steadfast Charcoal
#2C2C2C
Body copy and dark grounds.