SELECTED WORK / Brand + Campaign
CCC to HBCU
CLIENT
California Community Colleges Transfer Guarantee to HBCUs
STRATEGY PARTNER
Lauren Mills of Mills Consulting & Contracting
SERVICES
Brand Identity, Logo Design, Brand Guidelines, Campaign and Social Graphics
INDUSTRY
Higher Education
YEAR
2024 to present
The brand and campaign graphics for the California Community Colleges Transfer Guarantee to Historically Black Colleges and Universities.
OVERVIEW
A clear path from community college to HBCU needed an identity students could recognize and trust.
The Challenge
The Approach
The Transfer Guarantee creates pathways that let students from California's community colleges move smoothly to partner HBCUs, with fewer unnecessary courses, a shorter time to degree and lower costs. The program needed an identity and materials that made that promise clear to students and easy to share across campuses.
In strategy collaboration with Lauren Mills of Mills Consulting & Contracting, who brought me onto the project, I designed the CCC to HBCU identity: a primary logo with an arrow connecting the two systems and a Transfer Guarantee badge, in a palette of deep blue and gold. I documented it in brand guidelines covering logo use, color and type, then extended it into campaign graphics for the Fall Caravan, where the road and map pin carry the journey from campus to campus.
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Primary logo and Transfer Guarantee badge
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Fall Caravan 2025, social post
Fall Caravan 2026, registration flyer
WHAT WE BUILT
The Work
IDENTITY
CCC to HBCU primary logo
A bold wordmark with an arrow that points from California community colleges to partner HBCUs, in gold and white on blue.
IDENTITY
Transfer Guarantee badge
A circular secondary badge that carries the Transfer Guarantee agreement and the partnership name.
GUIDELINES
Brand guidelines
Logo usage, color palette, typography and application examples in one guide for the program team and partners.
CAMPAIGN
Fall Caravan
Road-trip themed campaign graphics for the 2025 and 2026 Fall Caravan, including the We Are Hosting social post and a registration flyer.
SOCIAL
Graduate Spotlight
A repeatable Instagram template that celebrates program alumni with a portrait, degree, university and future plans.
BRAND ELEMENTS
The System
Dark Blue
#002F6D
Primary. Anchors the brand.
Light Gold
#F6DC6B
A lighter gold for support.
FORMAL
Lora
Medium Blue
#0066BA
A lighter blue for support.
CAMPAIGN HEADLINES
Trend Slab
Gold
#FFB600
The accent that carries the energy.
Light Blue
#40B4E5
Bright blue for highlights.
CAMPAIGN SUPPORT
Poppins Bold
Dark Grey
#555759
Neutral for text and details.